National Retail
RDC’s National Retail Team works with convenience stores, big-box retailers and shopping center developers to create branded retail locations. The team has a national reach, working in all states on the rollout of retail chain stores. Clients look to RDC to create prototype branding and brand standards, and then adapt these to local and site conditions. Dedicated to service, scalable processes and knowledge of the market, RDC’s National Retail Team creates successful brick-and-mortar retail nationwide.
National Retail Projects
National Retail News
NOMA Conference Recap
The Search for Space: Stores Have Loosened Their Cookie-Cutter Prototypes
We’re Hiring! Architecture Firm Employment
4×4=16 Women in Architecture Panel
The Evolution of Convenience Retail
Rashmi Mehadia Promoted to Studio Director
Service Areas Used to Be Circles. Geotargeting Has Turned Them into Amoebas
National Retail Clients
National Retail Leadership Team
Joseph Serruya, NCARB
Principal
As Principal of RDC’s National Retail Group, Joseph is responsible for senior project oversight and business development. Since joining the firm in 1999, Joseph’s ability to identify and communicate client goals and vision has fostered strong working relationships with regional retail developers and national retail store roll-out clients. With a depth of knowledge and over 25 years of experience in planning, site development, design, building construction, and codes, Joseph’s leadership abilities extend beyond the project team.
Rashmi Mehadia, AIA, NCARB, LEED AP
Studio Director
A licensed architect in Virginia, Rashmi has expanded her role in RDC’s Washington, D.C.-area architecture studio as a resourceful, design-oriented leader focused on problem-solving. Rashmi joined the firm in August 2016 and has been instrumental in working on complex architecture projects and significant retail roll-out programs. Rashmi manages projects from concept through construction and has successfully delivered multiple client projects on the East Coast. She has experience both with retail centers and national retail store roll-out programs.
Ralph Watson, AIA, NCARB, LEED AP
Senior Studio Director / Senior Associate
Ralph joined the firm in 2014 and is one of the key leaders of the RDC’s Washington, D.C. area studio. He has been instrumental in working on a diverse portfolio of client projects and is responsible for technical expertise and quality control. Ralph has extensive experience in different retail typologies and has assisted the studio with multiple retail rollout programs. He provides guidance and mentorship to staff and supports studio leadership. From preliminary design and budgeting through post-construction services, his work plays a significant role in our comprehensive project delivery process.
Megan Flynn
Operations Director
Megan is responsible for oversight and development of RDC’s internal processes that allows us to successfully serve our clients. Megan joined the firm in 2004 and has been instrumental in innovating, developing, and implementing standards and processes for all the retail rollout programs for RDC’s Washington, D.C. area architecture studio. A true collaborator and problem solver, Megan supports accounts at all project phases to improve timelines, schedules, budgets, and quality control. She contributes her knowledge of jurisdictional entitlements and permitting phases and works in a collaborative style with clients.