RDC Transforms Vacant Retail Space into a New Crunch Fitness

Retail Design Collaborative, in partnership with an affiliate of Balboa Retail Partners, transformed vacant retail space at The Shoppes at Gateway in Springfield, Oregon, into a new Crunch Fitness Signature Club, marking the brand’s 49th location nationwide and its first in Oregon. 

The project repurposed interior-facing retail space within the property’s north concourse into a one-story, 45,000-square-foot fitness facility. As part of a larger vision to revitalize and reposition the shopping center, RDC led a series of property-wide improvements to enhance accessibility, visibility, and the guest experience. By relocating a former service and disposal area that had long obstructed a secondary entrance, RDC created a new, highly visible exterior entrance for Crunch Fitness and a significantly expanded public plaza, complete with enhanced landscaping, new seating, and improved pedestrian circulation. 

“There were a number of challenges to work through when we first undertook the renovation of the first-generation mall. The creative and solution-oriented design team at RDC helped to breathe new life into underutilized retail space while supporting The Shoppes at Gateway’s continued evolution into a community-focused regional destination,” said Adam Miller, Vice President at Balboa Retail Partners 

This project is a strong example of adaptive reuse done right. The new Crunch Fitness location reflects the brand’s national identity while complementing the architectural character of the center and its surrounding community.

Photography by Paul Turang