Store Planning

What is Store Planning?

Store Planning is what takes you from your first flagship/prototype location, to a fleet of locations. We will help you identify the foundational elements of your brand, and repeat that across multiple real estate opportunities. Expansion is limitless.

What are the benefits of Store Planning?

Brand Consistency

Your customers deserve to feel welcome, comfortable and familiar with your brand, no matter the setting.


Client satisfaction is paramount.

Operational Efficiency

Your staff deserve to understand daily work flow routines and implement corporate strategies without interference.

Optimized performance drives success.

Cost Controls

Your business deserves to thrive by increasing the return on your investment in new locations.


Scalable business growth.

We know retail

The benefit of using RDC is that we have the retail knowledge that goes beyond most typical architecture and design firms.

  • Ideation

  • Design

  • Construction Documents

  • Permit Assistance

  • Contract Administration

  • Budget Analysis

  • Visual Imagery

  • Intergrated Marketing

  • Operational

  • Visual Merchandising

  • Retail Experience

  • Technology

  • Omni Channel Efficiencies

  • Construction

  • Procurement

  • Sustainability

Virginia Maggiore


Virginia is a licensed architect and is responsible for developing the in-store experience and customer journey, creative strategy, visual communication and marketing integration for retail clients.

Virginia brings over 15 years of experience in the retail, wholesale, and international markets where she has successfully developed and implemented retail strategies for global brands. She works in close collaboration across the RDC architecture, interiors, and procurement teams to provide our clients with a detailed brand experience uniquely designed to fit their needs.

Core Services

… and  Complementary Services

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