Wolf & Shepherd
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RDC provided design, architecture, bridge branding, and interior design services, collaborating with Wolf & Shepherd to create the first flagship store for the successful retailer. Already known for comfortable, athletic wear-inspired dress shoes, sold in Nordstrom and through the brand’s website, Wolf & Shepherd secured a desirable retail space at 500 Madison Ave for their first brick-and-mortar location. RDC’s solution encapsulates Wolf & Shepherd’s aesthetic, using elegant plaster walls, custom millwork and lighting, and bespoke shoe displays to bring to life the brand's sensibility. RDC’s full-service provided continuity from concept to opening day.
Informed by the values and ethos of Wolf & Shepherd, the brand identity is transcribed into brand pillars for the retail experience. Championing its audience as the hero, the brand is approachable and accessible, welcoming guests with an open and inviting atmosphere. Driven by a compelling duality – heritage and innovation, craft and style, work and play – the visual language of the store emphasizes these qualities through union, balance, and juxtaposition of elements. At the core of its purpose, the store is specialized to outfit and equip its patrons, both through apparel and inspiration – to challenge tradition and surpass the expectations of the modern world.
The store layout was designed around its unique floor plan. Upon entering, the retail area immediately captivates guests with a feature wall with backlit signage that draws the eye, complemented by a halo light that accentuates the display area below it. At the heart of the store is a stepped display with bench seating tailored around an existing stair. Throughout the interior are perimeter and tiered display fixtures with seamlessly integrated mirrors, seating, and lighting that encourage engagement between customers and the products.
Photos by: Travis Mark
