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Brand Creation
Brand Creation is a journey guided by both scientific data and artistic expression. It is the alchemical process of distilling key findings into creative story-telling which both inspires and informs the overarching identity of the project.
Bridge Branding
Bridge Branding is a service structured as a series of collaborative exercises that analyze and translate your current branding into a design language that is representative of your core values.
Brand Refresh
Breathing new life into an existing brand, a Brand Refresh aims to champion the enduring qualities of an identity and revitalize its overall image. It is the crucial turning point at which a brand evolves and adapts to market demands with a fresh perspective.
Our suite of services reflects our experience in developing a brand at any stage.
Whether it’s creating a new brand, revitalizing an existing brand, or bridging an identity to a physical space, we bring a wealth of expertise and hands-on stewardship to advance the brand into the next chapter of its existence.
Our Latest Work
Creativity is a natural extension of our enthusiasm
Earl Nightingale
245 E. 3rd Street Long Beach, CA
(526) 628 - 8000
Hotel Amarano
Burbank, CA
Stemming from the name ‘Amara’ meaning grace, mercy and kindness, the Hotel Amarano exudes the qualities of its namesake by offering guests an elegant, graceful retreat. Hotel Amarano, with Amara`s vision is highly inspired by the spirit of Hollywood`s famous – or perhaps infamous ‘Garden of Allah’ a private retreat owned by Alla Nazimova, former silent movie actress during the 1920s. Amara feels connected to Nazimova. She honors the spirit of ’Garden of Allah’, celebrates the idea of a ‘private retreat’ and makes sure everyone finds a corner to relax, detach and have fun in her house. Hotel Amarano is a home that celebrates southern California, a home that inspires her and everyone in it.
*This project is the work of Gustavo Neri while he was employed at HBA.
Shoreline Gateway
Long Beach, CA
Located in the thriving downtown core of Long Beach, Shoreline Gateway is geared towards active lifestyles and highlighted by the beauty of the Southern California Coastline. The multifamily residence was branded and developed with a series of visual assets such as logo, signage and ultimately a vibrant array of interior wall graphics. Embodying the lifestyle of residents at Shoreline Gateway, It enforces the values of a contemporary engagement with one’s context. There is a clear hierarchy to individual and communal well-being that inspires and motivates our demographic.
*This project is the work of Gustavo Neri while he was employed at HBA.
Glendale, CA
The Glenmark Hotel was molded by forming a true community with thoughtful public spaces and ame-nities. Inspiration was garnered from Glendale’s vibrant diversity, the city’s innovative and creative industries and its geographical intersection amongst its neighbors. Juxtaposing a casual-chic aesthetic with architectural gestures and playful and impact-ful art by local artists, the property is elevated to a sophisticated yet approachable style. The Glenmark seeks to provide travelers with an experience that is unique to the context of Glendale and to capture the local patrons with comfortable and stimulating moments.
*This project is the work of Gustavo Neri while he was employed at HBA.
The Eminence
Boston, MA
At the heart of Downtown Boston stands the historic Batterymarch Building. Constructed in 1928, it was the first Art Deco skyscraper in Boston and originally hosted an array of tenants and businesses associated with the power industry, construction and engineering. Today, it continues to service the area through retail, hotel lodgings and also as an extension of the Northeasten University as it continues to energize and propel the community. The Batterymarch has stood as a pillar of Boston’s history and a monument to it’s success. At the time it was built, it was ushering-in the next era of modernity and prosperity.
*This project is the work of Gustavo Neri while he was employed at HBA.
The Farrier, Curio Collection
Temecula, CA
RDC was entrusted to develop and execute a design narrative based on the rich Temecula context. This region has a long history of offering its hospitality to travelers in pursuit of personal and communal growth. The Curio collection continues this tradition for the modern explorer by quenching their curiosity’s thirst with local discoveries at the intersection between contextual history and modern lifestyle.
The Camarino
San Pedro, CA
Located next to the historic Warner Grand Theatre, a rare survivor of the 1920s and 1930s picture palaces, The Camarino is a hotel which celebrates its enduring qualities and transfers a whimsical nostalgia to the guest. The story of the hotel encompasses an overlapping montage of inspiration: the theater, the city and the era of the 1930s. The brand pillars each contribute a rich perspective to define the spirit of the hotel. The majesty of the Warner Grand Theater is highlighted by its grandiosity and flair for promotion. Bringing the term “Ballyhoo” into the modern era, it will be reimagined as a positive expression rep-resenting a proud and unabashed celebration of the theater and the city’s unyielding effort to persevere.
*This project is the work of Gustavo Neri while he was employed at HBA.
