Wilson NorthPark

RDC served as Master Architect and designer for Wilson Sporting Goods, bringing a new and innovative store design concept to life at NorthPark Center, a premier destination for luxury shopping. The goal was to craft a scalable and flexible prototype that supports Wilson's global retail expansion while enhancing customer experiences through immersive design and interactive elements.

The space invites shoppers to explore Wilson’s extensive range of sporting goods both on and off the court sports apparel, from custom footballs and basketballs to gloves, rackets, and more. A standout feature of the space is the in-store equipment testing center, where customers can test new rackets and enjoy racket-stringing services and equipment rentals.

Wilson’s NorthPark location reflects the brand’s core values of innovation, history, and heritage, creating a scalable and flexible prototype to support its global retail expansion. This project demonstrates RDC’s ability to seamlessly integrate brand storytelling with functional design, enhancing Wilson’s presence as a leader in the sports world.