Wilson

RDC served as both Architect of Record and Design Architect for Wilson Beverly Hills. The 1,960-square-foot tenant improvement brings Wilson’s evolving retail identity to one of Southern California’s most high-profile shopping corridors.

The long, narrow footprint of the space presented a unique design challenge, requiring a highly considered layout to support both product display and customer flow. Fixtures were carefully organized to create a clear and intuitive journey, balancing density with openness to ensure comfort while maximizing merchandising opportunities. Subtle way finding strategies are integrated throughout, guiding customers through the store.

A key feature of the project is the custom façade, developed in close collaboration with the client to create a bold, brand-forward presence along Beverly Drive. The installation incorporates a display of Wilson tennis balls, transforming the storefront into a distinctive visual statement that reflects the brand’s heritage and energy.

The result is a clean, organized retail environment that elevates Wilson’s in-store experience while responding thoughtfully to the constraints and opportunities of its urban context.