Nautica Hotel

RDC joined forces with Authentic Brands Group to create a new prototype designed for select service conversions, including hotels looking to reposition themselves within their competitive set. The concept embraces the household brand name Nautica as a lifestyle extension of the guest journey. Infusing the powerful values and aesthetic character of a famous retail brand into a hotel experience will give the conversion immediate credibility and expanded market presence. The RDC hospitality design group continues to be on the forefront of hybridized solutions to redefine the path forward.