Gen Z is Shifting Retail

In a generation driven by authenticity and shared experiences, spaces that feel human, nostalgic, and meaningful are redefining what success looks like in modern retail. This can be showcased with the way that Gen Z is interacting with stores like Catbird.

“RDC has worked closely with Catbird to bring its signature charm to new locations, including Chicago. There, whimsical yet refined architectural details, softly lit displays, vintage-inspired furnishings, and custom millwork create a space that feels both personal and magical…”

Read the full byline by RDC team members Natalie Haub, Vanessa Garcia, and Jeimmy Orellana on Shopping Center Business, here.