Wolf & Shepherd’s Brand Identity

Informed by the values and ethos of Wolf & Shepherd, the brand identity is transcribed into brand pillars for the retail experience. Championing its audience as the hero, the brand is approachable and accessible, welcoming the guest with an open and inviting atmosphere. Driven by a compelling duality – heritage and innovation, craft and style, work and play – the visual language of the store emphasizes these qualities through union, balance and juxtaposition of elements.

At the core of its purpose, the store is specialized to outfit and equip its patrons, both through apparel and inspiration – to challenge tradition and surpass the expectations of the modern world.