AMC Firewheel 18

Garland, TX

Client:

AMC Entertainment, Inc.

Size:

78,000 SF

RDC worked with closely with AMC Entertainment Inc. to develop a new prototype design and assist in the rebranding of new theaters. The Garland, Texas location was the first to implement the new design. The RDC team replaced the former, large-scale “porch” design with a more modern aesthetic. The theater features a signature curved entry way featuring grand images of famous silver screen stars. The intent is to welcome guests with a nostalgic feel of Old Hollywood. This 78,000-square-foot theater features 18 screens, including one IMAX screen. It is a central anchor to the Firewheel Town Center, an outdoor regional shopping destination.