San Juan, Puerto Rico | Hospitality
Client: Brito Development Group
Size: 958,568 SF
RDC is currently working on a project in Puerto Rico with a visionary client seeking to craft a project with a different perspective. We were able to initiate the project with a Brand DNA identity process that we facilitated to extract and identify what this project is at its core before we sketched preliminary thoughts on paper. We traveled together with the client to visit case studies and organized a series of workshops that unearth the brand positioning qualitatively and quantitatively. This investigative process backed with a market research and analysis revealed a byproduct that significantly shifted the direction of the project’s identity.