San Francisco Bay Area, CA | Grocery
Client: Marukai Corporation
Redefine the Tokyo Central brand for its new San Francisco urban location while continuing to showcase its exclusive signature products for TCSF. Offer an authentic & thoughtful Japanese experience with regional sensitivity. Acknowledge the diverse urban demographic in San Francisco while also providing a unique product to visitors & locals. Recognize the evolution of the modern culinary experience while respecting sustainable practices, Japan sourced products, and Northern Californian taste. Provide a bright, well-organized space curated for stress-free, fun & unexpected opportunities. Design an experience tailored for a target audience utilizing cultural immersion for an educational opportunity.