RDC partnered with high-end fitness brand SoulCycle to design two of their West Coast locations, South Lake Union in Seattle, Washington and Santana Row in San Jose, California.
Looking at brand experience through a diverse lens. RDC has a unique approach that includes a research and investigative process. Blending analysis with a deep dive into culture, people, brand.
The mission behind SoulCycle is to bring “Soul” to the people, giving each guest a unique, comfortable and relaxing experience. The projects are designed to incorporate SoulCycle’s mission, creating spaces that reflect the distinctive experience SoulCycle has to offer.
Brand understanding by experiencing the ride, every space and touch point is a curated interwoven sequence of events that craft the SoulCyle experience.