The Coach store design is a luxurious yet relaxed environment for the aspirational customer. The location is one of the busiest intersections in Central Hong Kong. The façade was wrapped in new glazing, illuminated with the brand’s signature “C” pattern, instantly recognizable to their customer base, and able to complete with surrounding buildings in the electric nights. The interior of this multi-level store is finished in Calacatta marble floors, Venetian plaster walls, and nickel plated fixtures. There is ample space for customers to browse through the selected accessories offering, and lounge on overrides benches and zebra rugs. The fitting rooms are separated by custom satin curtains in the brand’s signature ribbon print.