More, More, More! The Evolution of Mall Retailing
ANALYZE the state of the enclosed shopping center. Where and how they work and succeed and where and how they have failed to evolve to a radically changed marketplace.
DISCUSS the Lifestyle Center as an intermediate trend of the late '90's and early '00s and how the "lifestyle" was a reaction to the negatives of the mall experience.
EVALUATE the evolution of the shopping center sites into "alls" with entertainment, housing, restaurants, retail, community services, non-profits and commercial office, among others.
CONSIDER how a shopping center can capture and maintain the consumers' interest in the age of a YouTube cat-on-a-roomba-in-a-shark-suit entertainment. How can experiences translate into a landlord's increased bottom line.