Other unique design elements include carefully-placed skylights that allow natural light to flood the interior, sculptured soffits and suspended opaque glass to soften the light and help direct it throughout the interior. Additional elements include a new full-height storefront glazing along the north and west façades, which also emphasizes the natural light. The west façade is screened by a trellis garden and carefully-placed opaque glass film, allowing street visibility from inside the store for additional customer interaction. These key elements were carefully studied, detailed and supervised during construction to ensure the final consumer experience matched the expressed intent for the Market.
Complementing the unique design elements, and in collaboration with Erewhon, Slated Projects and Montalba Architects, RDC oversaw the functional execution of the market.
“With markets as unique as Erewhon, it’s critical to strike a careful balance between the design features and functional efficiencies,” said David Sheldon, vice president of client engagement at RDC. “Our team leaders, Branko Prebanda and Sean Unsell, who oversaw the execution of the project, have over 50 years of combined expertise in grocery store architecture. Their full-service experience added a tremendous value to Erewhon to ensure that the balance was met, and the overall guest experience exceeded expectations.”
Unique functional aspects of the market include an exposed kitchen, an Italian pizza oven, eight different kombuchas on tap and custom display cases. In conjunction with its tremendous line of organic products, Erewhon is a leader in fresh food and drink preparation.
“Erewhon is not your average grocer. Within a very small footprint, we needed to ensure that the planning and functionality of the space was conducive to the over 70 staff per-shift working there, not to mention the 2,500 to 3,000 guests per day,” said Sheldon. “We believe this market will be one of the finest grocer experiences in the world.”
Construction of the new store build-out was completed on March 20th, spearheaded by Abbott Construction, with operations manager Larry Lantero as project lead.
“L.A. locals know that Erewhon Market is the place to go for products you can trust, and a grocery experience you actually look forward to,” said Lantero. “It was our goal to build a store worthy of that reputation – with flawless execution and an enjoyable construction experience for everyone involved. We were honored to have a key role in bringing Erewhon Market to Santa Monica.”
Erewhon Market contributes to the image of Santa Monica as a place of beauty, creativity and individuality. Its development supports the public along with contributing overall improvements and bringing broadened infrastructure to the city.