RDC – Washington D.C. Metro Architecture Firm


Joseph Serruya, NCARB


Store Planning

What is Store Planning?

Store Planning is what takes you from your first flagship/prototype location, to a fleet of locations. We will help you identify the foundational elements of your brand, and repeat that across multiple real estate opportunities. Expansion is limitless.

What are the benefits of Store Planning?

Brand Consistency

Your customers deserve to feel welcome, comfortable and familiar with your brand, no matter the setting.


Client satisfaction is paramount.

Operational Efficiency

Your staff deserve to understand daily work flow routines and implement corporate strategies without interference.

Optimized performance drives success.

Cost Controls

Your business deserves to thrive by increasing the return on your investment in new locations.


Scalable business growth.

Portfolio of Work


Chicago, IL | Retail


Virginia Beach, VA | Retail

Soul Cycle

Seattle, WA, San Jose, CA | Fitness


Sherman Oaks, CA | Retail

Come See Us!