RDC – Washington D.C. Metro Architecture Firm


Joseph Serruya, NCARB


Store Planning

What is Store Planning?

Store Planning is what takes you from your first flagship/prototype location, to a fleet of locations. We will help you identify the foundational elements of your brand, and repeat that across multiple real estate opportunities. Expansion is limitless.

What are the benefits of Store Planning?

Brand Consistency

Your customers deserve to feel welcome, comfortable and familiar with your brand, no matter the setting.


Client satisfaction is paramount.

Operational Efficiency

Your staff deserve to understand daily work flow routines and implement corporate strategies without interference.  

Optimized performance drives success.

Cost Controls

Your business deserves to thrive by increasing the return on your investment in new locations.  

Scalable business growth.

Portfolio of Work


Chicago, IL | Retail


Virginia Beach, VA | Retail

Soul Cycle

Seattle, WA, San Jose, CA | Fitness


Sherman Oaks, CA | Retail

Fitness Equation

Chantilly, VA | Fitness

Fountain Square Fitness Center

Reston, VA | Fitness

Come See Us!
Some of our Favorite
Local Restaurants

Bombay Velvet
Bombay Velvet showcases inventive Indian cuisine by complementing the flavors and traditions of India with global ingredients and modern techniques.

12100 Sunset Hills Road

Cooper’s Hawk
Cooper’s Hawk has created a modern, casual dining experience with warm hospitality in an inviting upscale setting. Our culinary team has designed a contemporary American menu infused with flavors from around the world.

12310 A Sunset Hills Rd Suite 101

Jackson’s Mighty Fine Food A nostalgic nod to the 1940’s serving a modern twist on American comfort food and Mighty Fine Sushi with a retro outdoor bar and open dining room.
11927 Democracy Dr jacksonsva.com