Chris Gorney, Director of Creative Sourcing and Procurement at Architecture Firm RDC in Long Beach

By Virginia Maggiore, AIA

“Although there are more dispensaries now than ever before, most carry similar products, so it can be challenging to create that unique brand experience. In an effort to combat this cannabis product commoditization, dispensaries often try to differentiate their brand from competitors and make shopping at their stores a memorable experience – but if consistency is not established from the start, this could impede a successful brand rollout.” – By Virginia Maggiore, AIA, Principal of RDC.

Store: Traditional DTLA

Photo by: Benny Chan

See the full-article here.