Virginia Maggiore, AIA, has been named to the position of Principal of RDC. Since joining RDC in 2019, Virginia has built the firm’s practice of Retail Store Rollout and Planning, adding notable clients to the firm’s roster and garnering accolades for her work from colleagues and clients.

“Virginia is constantly striving for excellence and has been a force multiplier in RDC’s effort to expand our national retail offering. She inspires confidence in clients, colleagues, and staff,” said Brad Williams, AIA, CEO of RDC.

Virginia is a licensed architect, responsible for developing the in-store experience and customer journey, creative strategy, visual communication, and marketing integration for retail clients. She offers clients nearly 20 years of experience in the retail, wholesale, and international markets where she has successfully developed and implemented retail strategies for global brands. She works in close collaboration across the RDC architecture, interiors, and procurement teams to provide our clients with a detailed brand experience uniquely designed to fit their needs.

Recent representative projects under Virginia’s direction include multiple locations of the following stores:

Jenni Kayne Home Store

SoHo, New York, NY

Located in the heart of New York’s SoHo, the store features all the architectural details suited to the city, including lofty ceilings, original hardwood floors and brick work, as well as vintage lighting, British Standard cabinetry, Waterworks fixtures, and shades from Portola Paints. At this flagship Jenni Kayne Home store, customers can shop in real-room environments and have their choices quickly delivered to their homes.

The Traditional DTLA

Los Angeles, CA

The vibrant lobby of Traditional DTLA’s Flagship Cannabis Dispensary transitions customers from the outside and submerges them into a fully saturated color experience. A lobby retail section allows customers to purchase non-controlled items without entering the dispensary. Inside, customers are met with more bright pops of color, round kiosks mimicking the brand’s iconic packaging, a view into the cannabis grow room, and a large-format video wall. The perimeter retail space is segmented to feature rotating partner brands in customizable shops-in-shop.


New York, NY

Men’s active wear label Rhone worked with RDC to design the brand’s 1,500-square-foot flagship in the Flatiron District at 133 Fifth Avenue. The location features a modern design that evokes movement, using metal and light woods and features furniture from Herman Miller and Design Within Reach. The store is Rhone’s third permanent location in Manhattan and the largest of the three. RDC provided architect of record services, including construction documentation, permit administration and construction administration.

Please join us in congratulating Virginia on her promotion to Principal of RDC!