The vibrant lobby of Traditional DTLA’s Flagship Cannabis Dispensary transitions customers from the outside and submerges them into a fully saturated color experience. A lobby retail section allows customers to purchase non-controlled items without entering the dispensary. Inside, customers are met with more bright pops of color, round kiosks mimicking the brand’s iconic packaging, a view into the cannabis grow room, and a large-format video wall. The perimeter retail space is segmented to feature rotating partner brands in customizable shops-in-shop.