P+R Architects is now
Retail Design Collaborative

Learn More About Us

Retail is evolving and so are we

Retail Design Collaborative is a full-service architectural firm dedicated to making everyday places extraordinary and celebrating the retail realm as one of the focal points of human interaction.

FIRM EVOLUTION

In a time when demographics, transportation, technology, and social behaviors are shifting consumer retail needs, we are also reimagining ourselves. We are retail thought leaders, leading the architectural industry in designing retail with longevity.

Retail Design Collaborative, formerly P+R Architects, is an award winning leader in the retail design and retail architecture industry. With over 37 years of experience designing the retail realm, our depth and excellence in all aspects of retail allow us to take a holistic approach when designing the retail experience. Throughout our history we have developed key client relationships and a deep understanding of the sea-changes that have historically altered the retail industry. Our seasoned staff and longevity in the industry informs our approach, bringing seasoned thought leadership to drive retail trends.

RETAIL IS NOT DYING IT IS EVOLVING

Retail Redefined

As e-commerce rivals traditional brick-and-mortar, more emphasis is being placed on the human-scaled interaction of the retail environment.

With the return to urban cores and changes in transportation, location and access of retail is drastically shifting from the traditional model. More and more retail is being integrated into mixed-use projects, encapsulating creative office, residential, hospitality and entertainment, to create a one-stop destination for consumers. Retail Design Collaborative is at the forefront of shaping the ever changing, all-encompassing, and fluid future of retail.

RETAIL IS DIVERSE AND SO ARE WE

OUR EXPERTISE

Retail Design Collaborative has deep expertise in all aspects of the retail architecture market sector. We comprehensively look at retail, creating places that speak to landlord, tenant and consumers, ultimately developing places where people want to interact and shop. From designing malls, lifestyle and town centers, to working with tenants both large and small developing store plans, prototypes, and roll-out implementation, to repositioning existing retail, Retail Design Collaborative envisions all things retail. Our expertise reaches to all aspects the retail realm touches, be that entertainment, hotels, creative offices, or residential.

SERVICES

With a collaborative practice of retail architecture, entertainment architecture, interior architecture and design, and store design, Retail Design Collaborative creatively meets the diverse needs of a variety of retail-centric project types. We are a full-service architecture practice, with deep experience in conceptual design, entitlement, site planning, and all stages of construction documentation and construction administration. Our practice encompasses many different scales, from small store planning to large master plans, and everything in-between.

Services:

  • Architecture
  • Planning
  • Interiors

Expertise:

  • Retail Centers
  • Retail Stores
  • Entertainment
  • Hospitality
  • Offices

People

Steve Ruth, AIA, LEED® AP, NCARB

Senior Principal / Chief Executive Officer

Steve Ruth, AIA, LEED® AP, NCARB is a founding partner of Retail Design Collaborative, formerly P+R Architects, and serves as President and CEO. Since 1979, he has provided strategic direction for the company, administrative oversight as well as the delivery of client projects and emphasizing contract negotiations, schedule, budget and quality. Steve possesses a Bachelor of Arts degree in business management from Moorhead State University. He is a member of the American Institute of Architects, International Council of Shopping Centers and United States Green Building Council. A licensed architect in 25 states and a LEED Accredited Professional, he is also a member of the National Council of Architectural Registration Board.

Steve Ruth, AIA, LEED® AP, NCARB

Senior Principal / Chief Executive Officer

Steve Ruth, AIA, LEED® AP, NCARB is a founding partner of Retail Design Collaborative, formerly P+R Architects, and serves as President and CEO. Since 1979, he has provided strategic direction for the company, administrative oversight as well as the delivery of client projects and emphasizing contract negotiations, schedule, budget and quality. Steve possesses a Bachelor of Arts degree in business management from Moorhead State University. He is a member of the American Institute of Architects, International Council of Shopping Centers and United States Green Building Council. A licensed architect in 25 states and a LEED Accredited Professional, he is also a member of the National Council of Architectural Registration Board.

Mitra Esfandiari, AIA

Senior Principal

Since joining Retail Design Collaborative, formerly P+R Architects in 1994, Mitra Esfandiari, AIA, has made significant contributions to the firm's entertainment and high-end retail portfolio. She has led teams on a variety of award-winning experiential retail projects such as the repositioning of Del Mar Highlands Town Center in San Diego and Meridian Town Center in Idaho. Mitra has also led award-winning entertainment projects, such as Pacific’s The Grove Theater and Island Cinema. Mitra possesses a bachelor’s degree in architecture from the University of Washington, a master’s degree in architecture from California Polytechnic State University, San Luis Obispo, and a certificate of post-professional studies in architecture and urban design from UCLA. She is a licensed architect in California and an active member of the International Council of Shopping Centers.

Mitra Esfandiari, AIA

Senior Principal

Since joining Retail Design Collaborative, formerly P+R Architects in 1994, Mitra Esfandiari, AIA, has made significant contributions to the firm's entertainment and high-end retail portfolio. She has led teams on a variety of award-winning experiential retail projects such as the repositioning of Del Mar Highlands Town Center in San Diego and Meridian Town Center in Idaho. Mitra has also led award-winning entertainment projects, such as Pacific’s The Grove Theater and Island Cinema. Mitra possesses a bachelor’s degree in architecture from the University of Washington, a master’s degree in architecture from California Polytechnic State University, San Luis Obispo, and a certificate of post-professional studies in architecture and urban design from UCLA. She is a licensed architect in California and an active member of the International Council of Shopping Centers.

Branko Prebanda

Senior Principal

Branko Prebanda joined the firm at its inception in 1979 and was named principal in 1997. He leads the Retail Studio at Retail Design Collaborative, formerly P+R Architects, working specifically with some of the world’s largest retailers. He has leveraged his experience to create streamlined processes that achieve project goals and best meet the needs of national retailers for ground-up, renovation and expansion efforts. He has also led teams on a variety of large-scale retail developments, including the award-winning Brea Marketplace and LEED® Gold Certified Plaza Pacoima. Prebanda is a member of the International Council of Shopping Centers.

Branko Prebanda

Senior Principal

Branko Prebanda joined the firm at its inception in 1979 and was named principal in 1997. He leads the Retail Studio at Retail Design Collaborative, formerly P+R Architects, working specifically with some of the world’s largest retailers. He has leveraged his experience to create streamlined processes that achieve project goals and best meet the needs of national retailers for ground-up, renovation and expansion efforts. He has also led teams on a variety of large-scale retail developments, including the award-winning Brea Marketplace and LEED® Gold Certified Plaza Pacoima. Prebanda is a member of the International Council of Shopping Centers.

Brian Wolfe, AIA

Senior Principal

Brian Wolfe, AIA, directly oversees and directs teams on commercial development projects. Since first joining the firm in 1987 he has guided many of Retail Design Collaborative’s private developer projects, including a number of award-winning developments. His strong working knowledge of planning, site development, and building construction provides essential guidance to team members on complex projects. Wolfe has over 29 years of architectural experience and holds architectural licenses in nine states. He is a Cum Laude graduate of California Polytechnic University, San Luis Obispo with a degree in architecture.

Brian Wolfe, AIA

Senior Principal

Brian Wolfe, AIA, directly oversees and directs teams on commercial development projects. Since first joining the firm in 1987 he has guided many of Retail Design Collaborative’s private developer projects, including a number of award-winning developments. His strong working knowledge of planning, site development, and building construction provides essential guidance to team members on complex projects. Wolfe has over 29 years of architectural experience and holds architectural licenses in nine states. He is a Cum Laude graduate of California Polytechnic University, San Luis Obispo with a degree in architecture.

Joseph Serruya, NCARB

Principal

As Principal and Director of the Washington, DC office of Retail Design Collaborative, formerly P+R Architects, Joseph Serruya is responsible for senior project oversight and business development for the Eastern Region. Joseph’s ability to identify and communicate the client’s goals and visions has fostered strong working relationships. With a depth of knowledge and over 25 years of experience in planning, site development, design, building construction and codes, he has successfully led project teams with a combination of creativity and organizational skill, and contributed to the diversification and growth of the DC office. Joseph is accredited by the National Council of Architectural Registration Boards, and holds a Bachelor of Science degree and a Master of Architecture degree from Central University of Venezuela.

Joseph Serruya, NCARB

Principal

As Principal and Director of the Washington, DC office of Retail Design Collaborative, formerly P+R Architects, Joseph Serruya is responsible for senior project oversight and business development for the Eastern Region. Joseph’s ability to identify and communicate the client’s goals and visions has fostered strong working relationships. With a depth of knowledge and over 25 years of experience in planning, site development, design, building construction and codes, he has successfully led project teams with a combination of creativity and organizational skill, and contributed to the diversification and growth of the DC office. Joseph is accredited by the National Council of Architectural Registration Boards, and holds a Bachelor of Science degree and a Master of Architecture degree from Central University of Venezuela.

Sean Slater, AIA

Principal

Sean Slater is our newest Principal at Retail Design Collaborative, after spending over twenty years practicing architecture in Berkeley, Atlanta and Austin. He has been a leader in nationally recognized firms including four years at ELS Architecture and Urban Design, seven years at tvsdesign and five years directing his own firm. With Sean's extensive experience in the domestic retail market, he will continue to further develop new business endeavors for Retail Design Collaborative. Sean was recently honored with the Urban Land Institute’s prestigious Apgar Award for co-authoring “New Suburbanism: Reinventing Inner-Ring Suburbs” and his article “Crafting Authenticity” graced the cover of the magazine’s June/July 2015 print and web edition. A registered architect in numerous U.S. states including California, Sean serves on the Urban Land Institute’s Entertainment Development Council and has spent time volunteering on various boards of directors from Berkeley to Austin. He is also active with the International Council of Shopping Centers and the American Institute of Architects. Sean received his Bachelor of Architecture from The University of Texas at Austin.

Sean Slater, AIA

Principal

Sean Slater is our newest Principal at Retail Design Collaborative, after spending over twenty years practicing architecture in Berkeley, Atlanta and Austin. He has been a leader in nationally recognized firms including four years at ELS Architecture and Urban Design, seven years at tvsdesign and five years directing his own firm. With Sean's extensive experience in the domestic retail market, he will continue to further develop new business endeavors for Retail Design Collaborative. Sean was recently honored with the Urban Land Institute’s prestigious Apgar Award for co-authoring “New Suburbanism: Reinventing Inner-Ring Suburbs” and his article “Crafting Authenticity” graced the cover of the magazine’s June/July 2015 print and web edition. A registered architect in numerous U.S. states including California, Sean serves on the Urban Land Institute’s Entertainment Development Council and has spent time volunteering on various boards of directors from Berkeley to Austin. He is also active with the International Council of Shopping Centers and the American Institute of Architects. Sean received his Bachelor of Architecture from The University of Texas at Austin.

Brad Williams, AIA

Principal/Chief Operating Officer

Brad Williams, AIA, directs firm-wide operations as Chief Operating Officer. Since joining the firm in 1999, he has focused on urban infill revitalization projects and high-density retail developments such as the award-winning Midtown Crossing. He has led teams on a variety of successful façade revitalization programs for both public and private entities, as well as institutional projects such as the USC Caruso Catholic Center and Our Savior Parish. He acquired his bachelor of architecture degree from Woodbury University and is a licensed architect in California.

Brad Williams, AIA

Principal/Chief Operating Officer

Brad Williams, AIA, directs firm-wide operations as Chief Operating Officer. Since joining the firm in 1999, he has focused on urban infill revitalization projects and high-density retail developments such as the award-winning Midtown Crossing. He has led teams on a variety of successful façade revitalization programs for both public and private entities, as well as institutional projects such as the USC Caruso Catholic Center and Our Savior Parish. He acquired his bachelor of architecture degree from Woodbury University and is a licensed architect in California.

David Sheldon

Vice President of Brand Strategy

David Sheldon is responsible for Retail Design Collaborative’s brand and business alignment. With nearly 20 years of experience, David has led business development and strategy of notable international firms in a variety of regions, worldwide. As Vice President of Brand Strategy, David focuses on three aspects within Retail Design Collaborative. The first is brand positioning, which includes the marketing, messaging and strategic positioning of the firm to its mission. Second, he focuses on aligning the appropriate clients to the firm, and the firm to appropriate clients. Lastly, he strives to ensure that the positioning of the brand externally is matched with a mission-focused culture internally. David's past experience, as a Landscape and Urban Designer, has enabled him to align effectively with both clients and within the team. He serves as Vice Chair of ULI’s Entertainment Development Council, and has been an active member of the International Council of Shopping Centers for over 15 years. David holds a Bachelor of Science in Landscape Architecture from Colorado State University.

David Sheldon

Vice President of Brand Strategy

David Sheldon is responsible for Retail Design Collaborative’s brand and business alignment. With nearly 20 years of experience, David has led business development and strategy of notable international firms in a variety of regions, worldwide. As Vice President of Brand Strategy, David focuses on three aspects within Retail Design Collaborative. The first is brand positioning, which includes the marketing, messaging and strategic positioning of the firm to its mission. Second, he focuses on aligning the appropriate clients to the firm, and the firm to appropriate clients. Lastly, he strives to ensure that the positioning of the brand externally is matched with a mission-focused culture internally. David's past experience, as a Landscape and Urban Designer, has enabled him to align effectively with both clients and within the team. He serves as Vice Chair of ULI’s Entertainment Development Council, and has been an active member of the International Council of Shopping Centers for over 15 years. David holds a Bachelor of Science in Landscape Architecture from Colorado State University.

Ian Denny

Chief Financial Officer

Ian Denny has worked in financial management for over 15 years in a variety of industries and firms, with a focus on the AEC community for the past seven years. Ian focuses on creating efficiency, leveraging technology to create transparency and provide real-time intelligence to decision makers and providing inspired leadership to teams in the front and back office. He collaborates effectively with teammates, executives, and other stakeholders to create sustainable and innovative solutions to stubborn business challenges and approaches relationships and objectives thoughtfully with an eye toward long term future success. Ian is passionate about creating win-win solutions where both people and profit benefit.

Ian Denny

Chief Financial Officer

Ian Denny has worked in financial management for over 15 years in a variety of industries and firms, with a focus on the AEC community for the past seven years. Ian focuses on creating efficiency, leveraging technology to create transparency and provide real-time intelligence to decision makers and providing inspired leadership to teams in the front and back office. He collaborates effectively with teammates, executives, and other stakeholders to create sustainable and innovative solutions to stubborn business challenges and approaches relationships and objectives thoughtfully with an eye toward long term future success. Ian is passionate about creating win-win solutions where both people and profit benefit.

Chase Miller

Chief Information Officer

Chase Miller finds enjoyment in problem solving through technology. He has spent the last 21 years in the field. His management experience and his personality allow him to easily communicate with individuals from diverse backgrounds. Chase is responsible for overseeing Retail Design Collaborative’s worldwide Information Technology and working collaboratively with other senior management to move the company forward. By in-housing most services, reorganizing technology staff, changing licensing structures and better implementing technology he has significantly improved efficiency; saving the company hundreds of thousands of dollars a year. He is always looking for new ways to put the company in the forefront of architecture.

Chase Miller

Chief Information Officer

Chase Miller finds enjoyment in problem solving through technology. He has spent the last 21 years in the field. His management experience and his personality allow him to easily communicate with individuals from diverse backgrounds. Chase is responsible for overseeing Retail Design Collaborative’s worldwide Information Technology and working collaboratively with other senior management to move the company forward. By in-housing most services, reorganizing technology staff, changing licensing structures and better implementing technology he has significantly improved efficiency; saving the company hundreds of thousands of dollars a year. He is always looking for new ways to put the company in the forefront of architecture.

Awards

2016

NAIOP Awards of Excellence
Los Angeles Business Journal, Best Hospitality Project
Gold Key Award for Best Restaurant Casual Dining

2015

ICSC Design Development Gold Award- Walmart Hayden Meadows
ICSC Design Development Merit Award

2012

Mall China Golden Mall Award, Design Innovation
APA LA Public Outreach Award, Virgil Village Traffic Calming Plan, Hollywood
ICSC Design and Development Silver Award Winner for Renovation or Expansion of an Existing Project
Gold Nugget Award of Merit for Best Rehabilitation Commercial/Industrial Project

2011

Brickstainable Competition Grand Prize Winner, Net Zero

2010

ICSC Design and Development Award of Merit, Retail Store Design
Gold Nugget Award of Merit for Outstanding Retail Project
Gold Nugget Award of Merit for Outstanding International Project, Twin Park, Taichung, Taiwan
Gold Nugget Award of Merit for Outstanding Retail Project, Brea Marketplace

2009

ICSC Design & Development Silver Award
Gold Nugget Award of Merit, Outstanding Rehab Commercial/Industrial Project
Gold Nugget Award of Merit for Outstanding Retail Project, The District at Tustin Legacy
AIA Long Beach/South Bay Design Award, Adap-tive Reuse/Renovation
SADI Grand Award Winner

2008

SCDF Design Award

2007

Superior Achievement in Design and Imaging Honorable Mention Winner, New or Renovated Community/Power Center

2006

ICSC Design and Devleopment Award of Merit
Gold Nugget Grand Award for Outstanding Retail Project
Superior Achievement in Design and Imaging Award for New Community/Power Center
Gold Nugget Award of Merit for Outstanding Retail Project

2002

Gold Nugget Award of Merit