P+R Architects is now
Retail Design Collaborative

Treehouse

Treehouse

Location: Puerto Rico
Client: Brito Development Group
Type: Food Centric Lifestyle Center

Puerto Rico

We are currently working on a project in Puerto Rico with a visionary client seeking to craft a project with a different perspective. We were able to initiate the project with a Brand DNA identity process that we facilitated to extract and identify what this project is at its core before we sketched preliminary thoughts on paper. We traveled together with the client to visit case studies and organized a series of workshops that unearth the brand positioning qualitatively and quantitatively. This investigative process backed with a market research and analysis revealed a byproduct that significantly shifted the direction of the project’s identity.