Today, 37-year-old architectural firm P+R Architects (Perkowitz + Ruth Architects) renames to Retail Design Collaborative. The decision to rename and rebrand reflects the firm’s creative and forward-thinking approach towards the future of retail.
The name change has been several years in the making and is driven by the firm’s desire to better align their brand and business positioning with all aspects of the retail realm. As e-commerce and traditional brick-and-mortar retail continues to find a balance, more emphasis is being placed on the experiential interaction within the retail environment. More so than in the past, the line between tenant typologies is blurring and retail is engaging with hospitality, creative office, food and beverage, entertainment and residential in ways it never has before. Retail Design Collaborative is at the forefront of shaping this ever changing, all-encompassing evolution of retail.
Retail Design Collaborative provides leadership in practice of architecture, planning, and interior design. In collaboration with clients, cities and communities, Retail Design Collaborative creates memorable places for where people can gather, shop, work and play.
"We are excited to announce our firm’s rename to Retail Design Collaborative. Our firm has been a leader in the retail architectural industry nationwide since 1979. As architects, we have experienced many moments of evolution within the retail and commercial markets. This rename reflects our deep commitment and passion to being thought leaders in all aspects of the retail realm."
Steve Ruth, Founder and CEO of Retail Design Collaborative