Retail Design Collaborative

New CEO of RDC

New CEO of RDC

Firm updates04/25/2017

Leading architecture firm Retail Design Collaborative today announced Brad Williams as new Chief Executive Officer, elevating him from Chief Operating Officer. The firm’s former CEO, Steve Ruth, remains President and Chairman of the Board.

“Brad is the right choice for us. He’s inspirational, dedicated, personable, and is admired among our staff and clients. We’re confident that Brad will be a great leader and will continue to help generate long-term goals and objectives for Retail Design Collaborative. I’m proud to stay on as President of the firm and to be involved in the forthcoming changes.” -Steve Ruth, President

Williams joined the firm in 1999 as part of the firm’s Studio One Eleven brand, and has excelled in various roles throughout his tenure. Following his appointment as COO of the overall firm in 2013, Williams helped lead the company in a positive direction, making strategic hires, implementing best-in-class management systems, and overseeing the firm’s Shanghai subsidiary.

Now also assuming the role of Chief Executive Officer and Chairman of Retail Design Collaborative’s Shanghai entity, Williams will be responsible for ensuring that the firm’s brand is held to the highest global standards.

As CEO, Williams plans to focus on the growth of the company and will work to clearly establish and expand the firm’s services in the re-imagining of the retail realm. Williams and the management team are seeking new opportunities for growth as well as managerial, financial, and design excellence.

“I’m thrilled by the opportunity to help take this firm in a new direction, to help focus our efforts on bringing our clients a world-class design process, a more stringent technical process and to help create a better overall experience for our clients and staff. I’m looking forward to helping our firm grow in all areas of the practice and I am honored to lead Retail Design Collaborative in this new role.” - CEO, Brad Williams